TIMELINE
6 Weeks
ROLE
Brand Designer
TEAM
Solo
TOOLS
Figma
Adobe Illustrator
Adobe Photoshop
CONTEXT
An outdoor brand creating ultralight gear.
Lightseeker's philosophy is that of stepping lightly through nature, and seeking the light in moments big and small.
THE APPROACH
A whole identity based in lightness.
The brand is about light; both in reference to weight, and the way that we chase the sun on our adventures in nature.
LOGO PROCESS
The Moth.
Moths are drawn to the light, champions of strength to weight ratios, and their shape brings to mind tents, mountains, and natural rivers and veins that create the lightweight structure of the wings.
TYPE DESIGN
A custom logotype.
I built the logotype by taking and modifying elements from multiple sans serifs, as well as creating new letterforms from scratch, like the futuristic S.
