TIMELINE
6 Weeks
ROLE
Brand Designer
TEAM
Alyssa Forman
Daryl Smith
Henry Pestana
Isabella Angelucci
Jackson Stewart
TOOLS
Figma
Adobe Illustrator
Adobe Photoshop
CONTEXT
A design exhibition highlighting the 'why' behind our work.
CM{why}K was the 2026 design senior exhibition at Lesley University College of Art & Design.
^ photos by Henry Pestana
KEY CONCEPT
How to represent Graphic Design and UI/UX visually?
Curvilinear shapes / halftones + pixels
A key concept we stuck to in most of our logo ideas was a simple way of conveying that the show consists of both traditional design students and interactive design students. The answer was to put rounded corners, and elements associated with ink, like halftones and ink traps, next to pixels.
^ some explored pixel – halftone concepts
^ final "why" design
^ team logo ideation
MY CONTRIBUTION
I was chosen as a branding team leader.
As a team with three other students and our two professors, we created the branding for the exhibition. It was necessary for the branding to emphasize the "why" as well as represent the mix of Graphic Design and UI/UX students.
MY CONTRIBUTION
I created an editing workflow and image system.
We received headshot images for each student and professor. It was up to me to develop and execute an editing workflow that would match the inconsistent and sometimes low resolution images to the brands visual language.