TIMELINE

3 Months

ROLE

Brand Designer

TEAM

Solo

TOOLS

Figma

Adobe Illustrator

Adobe Photoshop

CONTEXT

Scentless soap, made for the mountains.

CM{why}K was the 2026 design senior exhibition at Lesley University College of Art & Design.

MY CONTRIBUTION

I was chosen as a branding team leader.

As a team with three other students, we spearheaded the branding for the exhibition

Scentless soap, made for the mountains.

Scentless soap, made for the mountains.

30% of people in the US are sensitive to fragrant products. In addition, when outdoors, it's important to keep artificial smells to a minimum, for sensitivity, but also safety.

30% of people in the US are sensitive to fragrant products. In addition, when outdoors, it's important to keep artificial smells to a minimum, for sensitivity, but also safety.

Bathe in a Glacial Stream

Everything about the visual identity is built around cold, clean water, glacial crevasses, and blue ice. The bar of soap is designed to look like the walls of an ice cave.

Everything about the visual identity is built around cold, clean water, glacial crevasses, and blue ice. The bar of soap is designed to look like the walls of an ice cave.

Paper packaging, or reusable pouch.

The uses of the soap are not limited to alpine adventures. It can be used in any context where one would benefit from being clean without carrying an unnatural scent.

The uses of the soap are not limited to alpine adventures. It can be used in any context where one would benefit from being clean without carrying an unnatural scent.